Applies to:          Stayntouch PMS          

STR Segmentation Reporting

Hotels that use STR and need market segmentation data can request to activate the STR Report by reaching out to Customer Support, who will enable the Stayntouch Admin STR Report feature toggle. 

Once enabled, you'll see the STR Report from Reports > New Report. Upon clicking Run Report, you'll see STR Daily Historical Detail and STR Forward-Looking Detail for the current date. Alternatively, if you click the STR Current Date dropdown, you can choose another date for which to view this data. The report supports single date selection, can be exported by CSV, Excel, JSON, and PDF, and can be sent or scheduled via email on a specified frequency. For the purpose of automated exports to STR, we recommend using the CSV format for daily scheduled exports. 

To schedule the required market segmentation reports, please complete the following steps:

1. Get your STR number. If you don’t know your property’s STR number, email str-data@str.com to request it.

2. Set up two daily scheduled emails, one for each report type:

3. Set the schedule. Schedule both reports to run after End of Day (e.g., at 4:00, 5:00, or 6:00 a.m.), so they reach STR before 10:00 a.m. property local time.

4. Include your STR number in both the file name and the email subject so STR can identify and process each file. Use the same naming convention every time. Example : "STR# 12345 Daily Historical Detail" and "STR# 12345 Daily Forward Looking Detail".

5. Confirm with STR. Email str-data@str.com to say the setup is done and ask STR to confirm that the first files arrived at both addresses and loaded successfully. Scheduled reports come from info@send.sigmacomputing.com, so ask STR to make sure that address is whitelisted.

For other reporting requirements by STR, please see this article.