Experience CRM

Modified on: Mon, 23 Aug, 2021 at 11:13 AM

Applies to:       StayNTouch Cloud PMS    StayNTouch PMS Overlay

Experience CRM

Experience CRM is a full-service CRM that offers pre- and post-stay emails, email campaigns based on stay dates, loyalty programs, and more. 


Experience CRM team retrieves guest booking data via webhooks and calls to the API to send the following:

  • Email campaigns
  • Pre-stay forms
  • E-reputation work

Here are a few examples of what they help facilitate.

There is a minimal set up on the StayNTouch side for this. StayNTouch needs to provide OAuth key data to the team and set up webhooks for the hotel.


StayNTouch will set up the following generic webhooks in Settings > Chain > Webhooks to the endpoint provided by the Experience CRM team.

  • Edit Guest
  • Anonymize Guest Data
  • New Reservation
  • Edit Reservation
  • Cancel Reservation 
  • No Show Reservation
  • Checked-Out
  • Room Move
  • Check-In Success
  • Room Assigned


Once webhooks are set up, OAuth keys can be issued. StayNTouch will generate OAuth keys, and once the OAuth keys are created, StayNTouch will send them to Experience CRM.

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