Applies to:          Stayntouch PMS          

Stayntouch & Mailchimp Integration

TABLE OF CONTENTS

• Overview
• About Mailchimp
• Integration Type
• Key Features
• How the Integration Works
  • Marketing Consent Management
  • Important Notes
• Benefits
• Data Fields Available for Synchronization
• Example Field Mapping
• Getting Connected
• Unlock More Value with Omniboost
• Pricing
  • Connection-Based Pricing
• Frequently Asked Questions
  • How are contacts handled if they subscribe through website forms or other external channels?
  • What happens if a guest previously subscribed but later makes a booking without enabling marketing emails?
  • How many fields can be synchronized between Stayntouch and Mailchimp?
  • Can I target guests who stay in specific room types or travel on particular dates?
  • Is a Mailchimp subscription required?

Overview

Mailchimp is one of the most recognized email marketing platforms, helping businesses create, manage, and automate email campaigns. Through the Omniboost integration, guest data from Stayntouch can be synchronized with Mailchimp automatically, making it easier to maintain accurate mailing lists and engage with customers.

The integration transfers guest information from Stayntouch to Mailchimp on a daily basis, ensuring your marketing audience remains current without requiring manual updates.

About Mailchimp

Mailchimp is a marketing automation and email campaign platform designed to help businesses communicate with customers through targeted email marketing. Users can build subscriber lists, create professional email templates, automate campaigns, and analyze performance from a single platform.

By connecting Stayntouch with Mailchimp, guest profiles can be automatically added to your Mailchimp audience, helping streamline your marketing operations.

Integration Type

• API-based integration

• Automated daily synchronization of customer data

• Managed through the Omniboost platform

Key Features

• Automatic daily transfer of guest profiles from Stayntouch to Mailchimp

• Flexible field mapping managed through Omniboost SaaS

• Quick implementation using API connectivity

• Ongoing synchronization of guest and reservation information

How the Integration Works

The integration retrieves newly created guest profiles from Stayntouch each day and sends them directly to your Mailchimp audience. As a result, new contacts are added automatically, eliminating the need for manual imports.

Marketing Consent Management

Guest consent preferences are respected throughout the synchronization process.

When a reservation is created, guests can choose whether they wish to receive marketing communications. This preference is stored within their Stayntouch profile. During synchronization, the integration checks the marketing consent setting and only transfers profiles where the Receive Marketing Email option is enabled.

This ensures that only guests who have explicitly opted in are added to your Mailchimp audience.

Important Notes

To be synchronized successfully, a guest profile must meet the following requirements:

• Marketing email consent must be enabled.

• A valid email address must be stored in the Stayntouch profile.

Profiles that do not meet these requirements will not be transferred to Mailchimp.

Benefits

Using Omniboost together with Mailchimp offers several advantages:

• Reduced manual administration

• Improved data accuracy

• Consistent guest information across systems

• More effective email marketing campaigns

Data Fields Available for Synchronization

The following guest and reservation details can be sent from Stayntouch to Mailchimp:

Example Field Mapping

Below are examples of how Stayntouch fields can be mapped to Mailchimp merge fields:

Getting Connected

To activate the Stayntouch–Mailchimp integration, please contact your Stayntouch representative. The team will guide you through the setup process and help ensure a smooth onboarding experience.

If you require additional customization or development related to Mailchimp, Omniboost support can assist with tailored solutions.

Unlock More Value with Omniboost

Beyond integrations, Omniboost helps organizations consolidate and utilize data from multiple systems. By connecting previously isolated datasets, businesses can gain deeper insights and make more informed decisions using their customer and financial information.

Pricing

The Stayntouch–Mailchimp integration is available for:

• €30 per month

• £30 per month

• $35 per month

Billing is performed annually.

Connection-Based Pricing

Pricing is based on the number of connections rather than the number of properties.

For example:

• If multiple properties operate within a single Stayntouch environment and synchronize with one Mailchimp account, only one connection fee applies.

• If you use multiple Stayntouch environments or multiple Mailchimp accounts, each additional combination is billed as a separate connection.

Frequently Asked Questions

How are contacts handled if they subscribe through website forms or other external channels?

The integration only synchronizes contact and reservation data originating from Stayntouch. Contacts created through website forms or other external sources are managed independently within Mailchimp.

What happens if a guest previously subscribed but later makes a booking without enabling marketing emails?

Mailchimp profiles are updated using the most recent information stored in Stayntouch. This approach helps maintain accurate records while preventing duplicate contacts.

How many fields can be synchronized between Stayntouch and Mailchimp?

Mailchimp supports up to 30 audience fields per contact. This limit includes the standard email field.

Can I target guests who stay in specific room types or travel on particular dates?

Yes. The integration transfers room information, arrival dates, and departure dates, allowing you to create Mailchimp segments and campaigns based on these criteria.

Is a Mailchimp subscription required?

Yes. An active Mailchimp subscription is required before the Stayntouch–Mailchimp integration can be enabled.