Daily Production By Demographics Report

OVERVIEW

The Daily Production by Demographics Report provides a count of reservations, total room revenue, and ADR by different demographics (market, source, and origin). It provides statistical and forecast data based on the date selected.

The Daily Production by Demographics Report can be run for past and future dates. It shows the number of sold rooms, ADR, room revenue/predicted room revenue per demographic, and totals per day. The report can be run for a specific demographic, multiple demographics, or all demographics on the same report.

REPORT FILTERS

DATE RANGE (FROM/TO)

Select a date range up to 12 months.

OPTION(S)

Choose from SELECT ALL, INCLUDE CANCELLED, and/or INCLUDE NO SHOW.

If INCLUDE NO SHOW and/or INCLUDE CANCELLED are selected, the report will include room revenue posted to no show and cancelled reservations for past dates. The option does not have any other influence on the data output. (Room nights are not counted for cancelled and no show reservations, and the option does not change the output for any future dates.)

DISPLAY(S)

Choose from SELECT ALL, INCLUDE MARKET, INCLUDE ORIGIN, INCLUDE SEGMENT, and/or INCLUDE SOURCE.

REPORT OUTPUT

The Daily Production by Demographics Report can be printed or exported via CSV, and it will appear in the Reports Inbox as pictured in the section below. You will see the following fields on the report:

FORECAST REVENUE
ADR
ACTUAL ROOM REVENUE
REVENUE/AVAILABILITY
ROOMS OCCUPIED
ROOMS AVAILABLE
FORECAST ROOM REVENUE
ADR
ACTUAL ROOM REVENUE
DEMOGRAPHICS

NOTE: Room revenue is the total revenue posted to charge codes with a charge code type of ROOM.

REPORT TERMS

Occupied Rooms: Number of rooms occupied per date/demographic as well as the totals per demographic.
Forecast Room Revenue: Predicted room revenue per date/demographic for future dates. For past dates, the value is always zero.
ADR: Average rate per date/demographic calculates as room revenue divided by occupied rooms and totals per demographic.
Actual Room Revenue:Room revenue per date/demographic for past dates and totals per demographic. For future dates, the value is always zero.
- Any room revenue posted manually to a group account or an account, as well as all room revenue where the demographic has not been defined on the reservation, is shown as UNDEFINED.

Items to Note:

Current business date is considered a future date and based on predicted revenue. Therefore, it doesn't include any posted room revenue.
When suite functionality is used and a reservation is made for a suite, the number of occupied rooms will be counted as the number of component rooms that form the suite.

By default, INCLUDE CANCELLED and INCLUDE NO SHOW are not selected. If you want to see past production revenue to balance with financial reports, be sure to select INCLUDE CANCELLED and INCLUDE NO SHOW.
Arrivals are reservations with an arrival date in the specified month.
Bookings are reservations where the stay dates are any date in the specified month.

REPORTS INBOX

PRINT REPORT

Please note, the maximum date range for printing the Daily Production by Demographics Report is 1 day.

CSV EXPORT